Proudly freckled redhead

Ciao, I'm Beatrice Vivaldi

Head of Design with 10+ years in UX/UI and digital product design.

Designer on a Mission

I help clients bring their digital projects to life by designing them together.

I’m currently Head of Design at Mònade. With over 10 years of experience in design, I’ve collaborated with teams at Elysia, SatsearchSuperpartesCodermine, and more.
Among my professional experiences, here are some of the projects I’ve enjoyed the most:

On Behance you can take a look at some others  projects (probably not the most recent ones, though!)

It all started with a broken foot

My journey into the world of digital design started in a pretty unexpected place: rhythmic gymnastics.

When I was 15, I was a semi-professional athlete, training for 24 hours/week. After breaking my foot during training, to fill my free time, I decided to build a Website about rhythmic gymnastics. What began as a personal project, grew into an international forum and community, with over 331,000 messages, 13,000 videos, and 8,000 active users.  

Over time, the forum evolved into a new project, BlaBlaGym, a blog that reaches thousands of readers around the world. Just two and a half years after its launch, it already had more than 300 published articles and over 11,000 user comments.

These experiences taught me the value of feedback, usability, and how to design digital experiences that truly work. They also showed me that every setback, even when it feels like a stopping point, can become a chance to restart and grow, lessons that still guide my work today.

When I feel brave

I enjoy sharing what I’ve learned along the way.

Over the years, I’ve had the opportunity to share my experience at conferences, workshops, and universities.

Italian Agile Days 25
Vicenza, November 8, 2025

Modernizing the dinosaurs
How to innovate legacy software without making it extinct

UX Day
Faenza, June 7, 2024

Jurassic UX [watch]
Challenges and opportunities in UX/UI redesign for legacy products

Italian Agile Days 23
Milan, November 18, 2023

Design Thinking and Co-Creation [watch]
The value of involving clients in the design process 

Santa Giulia
Brescia, 2024-25

Introduction to Design Systems
Core concepts of DS and Atomic Design for Master’s students

Sistech
March 28, 2024

A starter guide to UX/UI Design
Part of the Pathway Program, empowering refugee women in tech

Too many hobbies, just enough time

I’ve always been on the move: I love traveling, reading, and getting involved in different projects.

(and luckily, my super-organized nature helps me keep mostly everything under control).

Beyond the design world, I founded, led and coached a rhythmic gymnastics club, ASD Ginnastica Viktoria Brescia, which I proudly ran for over 10 years. During this time, I was also a member of the AICS National Technical Commission for Rhythmic Gymnastics

Before fully stepping into design, I worked as a correspondent for Giornale di Brescia, an experience that sharpened my storytelling skills. I’m also a proud Fondo Ambiente Italiano volunteer, driven by a lifelong love for art, heritage, and cultural preservation.

Want to say hi?

Feel free to drop me a message or connect with me on LinkedIn

Bonus points if you can guess the exact number of my freckles.

© 2025 Beatrice Vivaldi